OneOpinion.com is an online survey community that gives businesses and market research firms the opportunity to collect data and information from target audiences and focus groups. Online survey companies, such as OneOpinion.com, have become the foundation of the market research process.
The practice of market research enhances the chance of success of a product or idea by inviting feedback from the public or relevant interest groups. A key component of the market research process is the gathering of information in surveys. With the introduction of online survey communities, this process has become more efficient and accurate. Online survey companies present several benefits to the data collection practice. Surveys can be distributed to members that match specific criteria, such as gender, age, profession, and ethnicity. Since survey companies have a diverse member base, target or “niche” audiences can be reached easier and more frequently. With a quick turnaround time and low cost, online surveys are the most effective method of gathering relevant information from a particular market.
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